Advertising through banner ads used to be the hot new thing. Many people think it had gone away, but it is still one of the most potent methods of driving traffic on the internet. Banner ads are featured on many websites for one simple reason. People respond to them!
Again, many people think that banner advertising is expensive and there are alternatives that provide better value for money. However, some diligent searching on sites that do not necessarily come to mind as the best places to advertise can yield very good results.
We recently set up a campaign for a client in the pet business. We found that pet charity sites can draw very high numbers of traffic, but the rates are very reasonable compared to better known organisations. But at the end of the day, traffic is traffic wherever it comes from and there are many people who support worthy causes who have a high level of disposable income. Once people visit your website they can either be directed to your main website or alternatively be directed to a separate squeeze page where they are asked to leave their name and email address in exchange for a free e-book or training course.
A very good way to use banner ads to their best effect is to use animation. Just as with videos, animation attracts people and sells. If you are in any doubt, notice how many companies use animation in Television advertisements nowadays. Again, people think that animation can be expensive, but take a look at companies like goanimate where you can create your own cartoon to sell your product or service. If you are unsure about your creative ability and don't see yourself as another TV animated movie creator, just go to Fiverr. You will find plenty of people who can produce a very commercial piece of work for $5.
Just as with the other advertising media, positioning is of vital importance and some attention needs to be paid to this area. Another excellent reason for using banner ads is that by incorporating a marker into the advert, you can ascertain that the lead came from that source and so measure its effectiveness much better than social media. The watchword is If you can measure it, (in terms of both money and time) then go ahead and use it. But don't forget to split test by varying the wording, the placement and above all the layout.
Food Marketing: How to Make the Most of It General Points of Banner Advertising
0 comments:
Post a Comment