Banner marketing is designing and placing ads on different websites that are selling products complementary to your own, which the ads are then embedded into your desired site. These ads were one of the first types of advertising used on the web; these ads were traditionally 468x60 pixels. This size made the ad easy to place on the majority of websites at the time. However, today's banner ads have many more sizes than in the past; much of this is due to technology allowing more sophisticated ads to be developed.
Banner ads are not a favorite of anyone in general and thus they have lost much of their gusto at the opening of the 21st century; in which PPC ads took over. Advertisers did not like banner ads because they are viewed as annoying by consumers and because they have a very low click-through-rate. Consumers do not like them because they can be annoying and poorly designed. Web hosts do not like them because they earn them very little economical reward for hosting. At one time, these ads were king, but today, they are seen as leftovers from a bygone era.
It should be noted that everyone's "favorite" pop-up ads are considered banner ads. As you know, everyone hates pop-ups and it would seem that at least half the planet spent millions on pop-up blockers. Surely, you have noticed that today they are rarely if ever seen.
When you are just starting out with a new website or new to the paid traffic marketing model, banner ads are not a bad way to go. The rates for these have continuously gone down over the years and thus, a great opportunity for a website owner with a limited budget and wanting to attempt several avenues of potential revenue.
Now banner ads may not make you rich but the truth is much of the success associate with banner ads have to do with design. In the past, these ads have been clunky, unattractive, and overwhelming to the eye of the viewer. Nevertheless, today, after tons of research has been done; one can design ads that are much more complementary to the host's site, easier on the eyes of the viewer, and a better representation of your company and offerings.
Of course, design is not the only aspect to be concerned about, it is equally important to be concerned with ad placement. You do not want to have your ads in front of an audience that is not looking for products not related to yours. This would be a wasted audience that is not targeted at all, let alone a waste of funds. Trust combining great design, great placement, and low costs can lead your company into an excellent return rate on investment.
Your goal should always be to spend less and less on advertising efforts over time. Note, once you have gained a good footing on the search engine result page, along with several free ways to advertise, your advertisement spending will become less and less while or organic search engine result page placement increases.
Once you have placed your banners in different websites, it is important that you also keep track of their performance. Check which of the banners are performing well and learn from the ones that are not doing so well.
Banner Ad Design
As stated earlier, banner ads need to be designed in a manner that is appealing and non-intrusive. That said; they need to be creative but not gaudy and attention grabbing but not overly flashy to make potential customers curious enough to click it. This is not the only aspect in design to be concerned about; it is equally important to give attention to fonts and message. If the font is difficult to read or overwhelming people will not want to bother with reading your ads. Keep your message short and simple so the effort spent by potential purchasers is understood quickly and thoroughly.
Remember, to gain a high click through rate that leads to higher conversions through the use of banner ads remember the success of your ad relies on the following four factors: relevance, size, design, and positioning. Relevance as discussed above simply means that your ad appears on a page that has something in common what you are offering. Size, avoid making your ad as large as you can; keep the ad reasonable to the size of a computer screen. Do not make it two small either; you do want people to notice it, use common sense and attractiveness as a guide. Keep your design elements clean and simple; do not design the ads to be flashy. Position the ad to where it will be most attractive on the page according to its size. If your ad is on the larger size, aim for the ad to be displayed across the top of the page or down the right side. If it is a smaller ad, aim for the right-hand side on the upper half of the page.
Food Marketing: How to Make the Most of It General Points of Banner Advertising
0 comments:
Post a Comment