Looking for traffic?
Great! Banners are a great place to start. The reason the top gurus have Banner Advertisement, is because they understand how beneficial it can be to their campaign. When placing banners, you don't have to worry about getting top rankings with your own websites on search engines. Leverage other websites that already have top spots on search engines to place your ads and take advantage of their traffic.
Make sure you are only placing banners on relative websites that match the keywords that you are advertising for. Driving traffic with banners can be very expensive, if done incorrectly. For example: Let's say you place a banner for a specific exercise program on a website about hot wheels. Not only are you targeting the wrong audience, but if you are paying per click and people are randomly click on you banner, this will cost you a lot of money.
Put yourself in the searchers shoes, when looking for keywords. If you were looking for the product being advertised, what would you type in to reach that product? Do some searches and find the websites that are popping up on the top of the search engines for those particular keywords. Click on those websites and find a way to contact the owner or representative to see what options they have for advertisement. Since you have located a high ranked website with a keyword relative to your advertisement, you can now generate high quality traffic to your website for just the cost that the site owner charges for your banner.
Also make sure your banner ad is directly related to your website. Once the traffic reaches your website, they are going to expect to see information based on what you previously advertised. If you break their trust right off the bat, by not having relative information to your ad then they will leave immediately and yet again, you wasted money on clicks that did not convert!
Banner advertisement can be cheap or expensive. Generally the more traffic a website gets, the more it will cost to place your advertisement on that website. You get what is pay for most of the time. Don't forget the idea here is to make a profit. If there is no profit to be made at the cost of the banner, then don't place the ad.
Overall the reason why the top gurus are placing banner ads, is they are a very successful way of advertising, given you know what you are doing. If you aren't familiar with keywords, search queries and banner ads, then you shouldn't start with banner advertising in internet marketing. You will want to start with something like writing small ads, or practicing with SEO so you can figure out what keywords work better before blowing money.
Food Marketing: How to Make the Most of It General Points of Banner Advertising
0 comments:
Post a Comment